October 23, 2020
NHL to co-brand, actively promote AGA's Have A Game Plan.® Bet Responsibly.™ PSA Campaign.
professional sports leagues
The NHL is a proud partner of the AGA’s Have A Game Plan.® Bet Responsibly.™ campaign. Through the partnership, the NHL will use league-owned, in-arena, and digital marketing inventory for co-branded videoboard images, public address announcements, and animations of hockey-specific marketing materials that encourage responsible sports betting.